1. Industry & Trade

Book Publishing: Most Popular Articles

These articles are the most popular over the last month.
Writing a Good Book Title
Creating a catchy title for a book helps ensure it will stick in the minds of prospective readers. A good book title, like the book jacket, should be considered a marketing tool for the book.
Gutenberg -Johann Gutenberg and the Invention of the Printing Press
Johann Gutenberg is nearly universally credited with being the inventor of the printing press, the father of the modern printed book, and a communications catalyst who opened up the world to the quick and efficient spread of knowledge and ideas.
Self-Publishing Success Story: Amanda Hocking
Self-published writer Amanda Hocking made millions of dollars in her first year as a DIY author of young adult paranormal romance and urban fantasy novels. How did Hocking find self-publishing success? By having a large body of work to draw upon, by knowing her audience... and by having some market savvy.
How to Get a Literary Agent
You've finished your novel or crafted a professional book proposal , and you've decided you need a literary
The "Recipe" for a Better Book Title
Brainstorm book title ideas
How to Write A Subtitle
Subtitles make a non-fiction book title stronger. Read how they work.
Facts About Being A Published Author
Many people think being a published author means guaranteed money, book parties, and book tours -- these are common misconceptions about what the average author can expect from his or her publisher. If you aspire to having your name on a book jacket, read about what you won't necessarily be getting from the book publishing process, and avoid the disappointment of unrealistic expectations.
The History of the Borders Group
The Borders Group, Inc was a publicly held bookstore chain that operated Borders superstores and Waldenbooks Specialty Retail segment stores, including Waldenbooks, Borders Express and Borders airport stores. After three distinct bookstore chains were acquired, then spun off, by Kmart, the Borders Group grew to be the second-largest bricks-and-mortar bookstore chain in the United States before its liquidation in September 2011.
Your Author Website
One of the basic but vital tools of book marketing is the author website. For the book writer, the author website functions as an accessible online location where anyone might find out more about you and your book. While there are many permutations of author and book websites, here are the basics of what an author website should accomplish and the types of information an effective author website should contain.
2012 James Beard Book Awards
The annual James Beard Foundation Book Awards are coveted by cookbook authors. Here are the details of the 2012 James Beard Foundation Book Awards.
Book Copyright Protections Basics
Book copyright issues are common topics in reader questions, especially with respect to dealing with self-publishing services or unpublished manuscripts. Here are some answers to reader's questions about copyright and other rights.
The Book Editorial Process
The editorial process begins after an author submits his or her contracted manuscript. There is usually considerable author-editor back and forth before a mutually agreed-upon manuscript is finalized, then moves on to production.
The Book Production Process
The book production process officially starts when the acquiring editor submits a book manuscript to a copyeditor. The members of the production team turn the unruly manuscript into cleanly-designed and composed pages and readies them to be printed and bound, or coded for distribution as an e-book.
Reasons to Self-Publish Your Book
Today, self-publishing a book has become a widely accessible option for many writers. Whether your self-publishing goals are personal or professional, whether your desire is to reach a large audience or just to make your Mom smile, it makes sense to take stock of your expectations before you self-publish. Then, when you hold your book in your hands, you'll be better able to gauge your success--on your own terms.
Do You Need a Literary Agent?
About whether authors need a literary agent for their book proposal or book manuscript
E-Book vs. Hardcover Milestone
Book publishing history was made when in Spring of 2010, with the release of the Apple iPad and the launch of its iBookstore and the sale of e-books outpaced hardcover book sales on the Amazon.com site. Since then, the e-book revolution has been accelerating at a rapid pace.
A Better Book Title
A good title can be important to the success of a book. Here's a case study that explores the thinking behind how an accurate (but limited) title became one that broadened the market of a book.
Book Rights and Book Royalty Q & A
Book publishing is a business and, whether you're an author or a publisher, rights (such as film rights) and book royalties are considerations when you're determining the profitability of publishing a book. Following are some actual reader questions about self-publishing fees, book rights, and book royalties.
Types of Book Publishers
From trade book publishers to academic publishers to professional publishers to self-publishing companies, different book markets have different types of publishers. If you're looking to publish a book or to get a job in publishing, you should know about the different types of book publishers.
About the Romance Fiction Genre
The romance novel market is arguably the largest in book publishing—it's a billion dollar a year industry that boasts a core audience of 29 million regular readers. Read why publishers are in love with romance.
4 Book Publishing Realities
Bonnie Daneker, CEO of Write Advisors, gives an in-depth picture of the resources necessary to more effectively write and publish a book and make the dream of book authorship come true.
Platform
Definition of media platform, as it pertains to author and book publicity.
Self-Publishing Services
Which publishing service should you choose to help you self-publish your book? It depends on whether you want to create a print book or an ebook, whether you want to potentially see your hardcover on a store shelf or allow your family and friends print-on-demand. Read about some of the factors you should consider when you compare publishing services.
Intro to Children’s Book Publishing
Children's book publishing generally operates very separately from adult publishing, even within the same publishing house. Books for kids are categorized by age range and are often illustrated. Due to these and other factors, there are unique considerations for those who want a career in the children's publishing industry--whether as an children's author or illustrator, or as a kid's editor, bookseller or librarian.
Book Proposals
A book proposal is the sales vehicle by which aspiring non-fiction authors and their agents sell book ideas to the people who are in a position to publish them. Editors and publishers are looking for every assurance that they will make a profit on the books they publish — a book proposal needs to convince them that they will. Read about the whys and wherefores of book proposals, and how to get started crafting your own.
eBooks
eBooks - Books in Electronic Form
Barnes & Noble As Book Publisher
Barnes & Noble Booksellers, “The World’s Largest Bookstore,” also has a long history as a book publisher, and has published its own product since early its history as a chain store. From bargain books to e-books, read about the book publishing side of B&N.
BookExpo America (BEA) - Where and When?
Find the upcoming dates and locations for BookExpo America (BEA), the annual, publishing industry-only event.
PubIt! eBook Publishing Service
An overview of the features of PubIt!, the Barnes & Noble ebook publishing service.
Movie Tie-in Edition
: “ Movie tie-in edition” -- or simply a “movie tie-in” -- as it relates to book publishing is a book
Amazon.com
Online retail giant was founded by Jeff Bezos in 1994 as a brilliant idea — make millions of books browse-able and easily available to consumers. Since then, even as Amazon.com has expanded its product line way beyond books, the company has been on the forefront of bookselling and book publishing technologies and developments.
Vanity Presses and Self-Publishing: Ways to Publish Your Own Book
While vanity presses have long been around, today's print-on-demand and ebook technologies, internet sales channels, and social media marketing make it possible for many more authors to successfully self-publish their own books.
Gina Barecca - How to Be a Writer I
Ever wonder how to be a writer? Here, in Part I of this two-part interview, authoritative, prolific--and
Book Publicity Basics from Your Publisher
One of the advantages of being published by a traditional publisher is that you’ll have the support of the publisher’s in-house publicity department. How much publicity support depends on many factors--but here are the basic elements of a book publicity campaign that an in-house publicity department will likely provide.
2012 IACP Cookbook Awards
Read about 2012 IACP Cookbook Awards, presented by the International Association of Culinary Professionals.
2012 Edgar Allan Poe Awards
The nominees, winners and other honorees of the 2012 Edgar Allan Poe Awards, awarded by the Mystery Writers of America
About Book Festivals
Book festivals are community and consumer-oriented events that bring books and authors and the publishing world to the reading public. As they celebrate and showcase books, book festivals are are great opportunities for authors and publishers to bring new books to a variety of readers, to help grow writers’ fan bases, and to increase book promotion and sales.
BookExpo America-BEA
BookExpo America--or, BEA as it is known by book publishing insiders--is a publishing industry-only event that enables publishers and authors to showcase their wares to booksellers and to buyers of foreign and domestic book rights.
Lulu.com
You've thought about whether or not you should self-publish , and you've considered the editorial, packaging
James Beard Book Awards
The James Beard Foundation Book Awards are among the highest honors for cookbook authors as well as for all food and beverage professionals working in North America. Read about the history, qualifications and voting for the awards.
Major Bricks-and-Mortar Bookstores
Bricks-and-mortar bookstores had been the main centers of commerce for the bookselling industry and community hubs for book-buying public for centuries. As consumers shift away from print books, bricks-and-mortar bookstores remain important links in the book sales and book promotion chains.
Book Publicity and Marketing--Social Networks Part II
Book publicity and marketing coach and consultant Sandra Beckwith gave some great overall hints in Part
About Self-Publishing with Author Jared Koch
Self-published author of the healthy restaurant guide Clean Plates NYC, Jared Koch purposefully chose the DIY publishing route for his book and did his self-publishing with a hand-picked team. Given the book's respectable sales figures and extensive media coverage, About.com asked Koch to talk about his path to self-publishing success.
Book Publishing Annual Events
A month-by-month listing of some of the key annual conferences and events for publishers, booksellers, authors — and/or the reading public.
About the IACP Cookbook Awards
The International Association of Culinary Professionals honor excellence in cookbook publishing with the annual IACP Cookbook Awards. Read about the history of the awards and their submission and judging process.
Book Authorship Insights
Hankering to write book for personal or professional reasons? Read what Bonnie Daneker, CEO of Write Advisors, has to say about the potentially life-changing experience of book publication.
The Codex - The Early Bound "Book"
The term codex (Latin for “block of wood”) refers to the early form of what we know as a book--that is, pages bound together. Papyrus codices supplanted scrolls as the reading devices of choice for the same qualities we value in books today.
Len Riggio Profile
Leonard Riggio is the founder of the Barnes & Noble, Inc. Riggio’s roots in bookselling date back to his job as a bookstore clerk in college, just before he opened his first bookstore in 1965. Read about his history with books and how he's been on the forefront of bookselling innovation — and revolution — ever since.
Barnes & Noble Profile
Barnes & Noble’s history began in 1965 when Leonard Riggio , then a bookstore clerk and student at NYU,
ALA: The American Library Association
The American Library Association (ALA) was founded in 1876 in Philadelphia. Today the organization promotes library service and librarianship, as it provides leadership for the development, promotion, and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.
The Frankfurt Book Fair
The Frankfurt Book Fair is acknowledged to be the world's largest book fair, attracting a global audience of book publishing industry professionals and a total of more than a quarter of a million visitors each October. Read about the Frankfurt Book Fair's illustrious 500-year-old history and its current day iteration, a cutting-edge annual book publishing industry event.
Books-A-Million
Bookstore chain Books-A-Million was founded in 1917 as a street corner newsstand in Florence, Alabama. Since then BAM, as it's frequently referred to in the trade, has grown to become a premier book retailing chain, one of the largest book retailers in the nation.
Book Publishing News
From technological advancements in e-book readers, to singular break-out bestsellers, to the economy's impact on the retail climate--a host of factors affect the business of trade book publishing. Resources aimed at an insider audience help you keep up with the ever-changing news in book publishing and bookselling.
Book Publicity How-To
Author, publisher, and book publicity and marketing expert Rick Frishman has a 30+-year track record helping authors get published and to get their books promoted. About.com caught up with the busy book-publishing entrepreneur and asked him to share his some of his book publicity wisdom with our readers.
Blurb Self-Publishing Services
While Blurb allows self-publishing in a variety of book formats, the service is a favorite of graphic artists, photographers and cookbook authors who whose work lends itself to a highly-designed, full-color book. Read about some of Blurb's self-publishing features.
Smashwords
Smashwords is an e-book publishing and distribution platform that offers multi-format e-books without the digital rights management strings — and with a higher percentage of profits — than many other self-publishing services. If you're thinking about publishing your own e-book, read more about how Smashwords differs from other e-book self-publishing platforms.
Publishers as Booksellers
Historically, trade publishers published books and booksellers sold them. But in this age of electronic publishing, the roles of publishers, booksellers—and even agents—have become more fluid.
Textbooks: An Overview of Textbook Publishing
Textbooks are print books or ebooks that accompany a specific class or subject at the school or university level, and suggest a curriculum--that is, a course of learning--for that particular subject. The textbook market generally differentiates between school textbooks (meant for elementary schools or high schools), and higher education textbooks (meant for colleges or other post-secondary schools).
Trade Publishing
Trade publishing, the business of publishing books for general audiences.
Author Solutions
Author Solutions is arguably the largest self-publishing company in the world. Its divisions include: AuthorHouse, Inkubook, iUniverse, Palibrio, Trafford Publishing, Wordclay, and Xlibris. Author Solutions also maintains partnerships with traditional publishers to facilitate their proprietary self-publishing programs. Read more about Author Solutions' various self-publishing entities and services.
IACP Cookbook Award Categories
The prestigious annual IACP Cookbook Awards are presented by the International Association of Culinary Professionals in a number of distinct categories. Read about the wide range of IACP Award-eligible cookbooks and food-related book subjects.
iUniverse: Overview of Self Publishing Service
The wide range of “guided self-publishing” packages and add-on editorial and marketing options makes iUniverse a good choice for those willing to pay professionals to help craft and launch a strong print/e-book combination into the book marketplace.
Book Marketing Basics
If you're being published by a traditional publisher, your publisher's in-house marketing department will help the sales department get your book in front of booksellers. Here are the basic elements you can expect your book marketing department to provide.
Who Attends BookExpo America?
BookExpo America--or, BEA as it is known by book publishing insiders--is an international publishing industry-only event, open to publishers, booksellers, authors, media and more.
SCBWI Awards and Grants
The Society of Children’s Book Writers and Illustrators bestows a number of children's book awards and grants each year to writers and illustrators, both published and unpublished. Read about the awards grants from the SCBWI and their accompanying prizes.
Book Publicity and Marketing--Social Networks Part I
Book marketing campaigns certainly benefit from effective use of online social networks. In Part I of this Q & A with book publicity and marketing coach and consultant, Sandra Beckwith, she shares her thoughts about how authors can do a better of job of leveraging their online social networks to promote their books.
Romance Writers of America® (RWA) Conference
The annual Romance Writers of America® (RWA) annual conference is an opportunity for current and aspiring romance writers to enhance romance writing, book marketing and other applicable skills, as well as network with their fellow romance writers.
Movie Tie-Ins
The relationship of a movie or TV show to a book—or vice versa—creates a marketing synergy between the book and the film (or television series) to which it relates. In the best-case scenario, the film/show and the book each helps to expand the audience of the other. Read about movie and TV tie-ins.
Amazon.com's Book Milestones
Today retail giant Amazon.com offers millions of different products. But the company founded by Jeff Bezos began with books. Look at the milestones in Amazon.com's history as it relates to all things book.
Romance Writers of America® (RWA)
Romance Writers of America® is a non-profit trade association dedicated to the support of romance authors' careers and the advocacy for the popular romance book genre.
American Booksellers Association (ABA)
The American Booksellers Association (ABA) is a not-for-profit trade organization dedicated to the support of independent booksellers nationwide.
The Caldecott Medal Honors Children's Book Illustrators
Each year, the Caldecott Medal is awarded to “the artist of the most distinguished American picture book for children published by an American publisher... during the preceding year.” Given by the Association for Library Service to Children, a division of the ALA, the Caldecott Medal is one of the most coveted acknowledgments in children's books.
Cooperative Advertising Funds
The definition of cooperative advertising funds, monies from publishers used by booksellers for promotion.
About SCBWI
The Society of Children’s Book Writers and Illustrators (SCBWI) is a non-profit professional organization for writers and illustrators in the fields of children’s and young adult literature, magazines, film, television, and multimedia. Founded in 1971, SCBWI is a powerful advocate for its members, and acts as a network for the exchange of knowledge about the children’s book publishing world between writers, illustrators, editors, publishers, agents, librarians, educators, booksellers and others involved with literature for young people.
Regional Independent Bookseller Associations
Regional independent bookseller associations support their member bookstores, regional authors, and regional books with a variety of sales, marketing and educational programs.
BLAD
Definition of BLAD, a book sales tool
2012 ALA Youth Media Award Winners
A listing of the recipients of American Library Association (ALA) 2012 Youth Media Awards and honors (including the Newbery Medal winner), which recognize the top books, videos, and audiobooks for children and young adults published in 2011.
New York City and Book Publishing
Home of the Big Six book publishers, NYC is also filled with bookstores; libraries; book fairs, conventions and literary awards; readings and signings by live authors, and the footsteps of authors long past. The Big Apple is a paradise for visiting book lovers; here's a sampling of what they will find.
Google's eBookstore
The Google ebookstore partners with bricks and mortar bookstores to give those booksellers the ability to offer their customers an ebook-buying option with broad choices.
The National Book Awards
The National Book Awards are annual literary prizes “from writers to writers,” presented each year by the non-profit National Book Foundation in the categories of Fiction, Non-Fiction, Poetry and Young People's Literature. Additional National Book Awards recognize lifetime contributions to books and literature.
Bologna Children's Book Fair
The Bologna Children’s Book Fair is an international trade fair held in Bologna, Italy and dedicated to the children’s book publishing and the children’s multimedia content rights industries.
The Authors Guild
The Authors Guild is the nation's oldest and largest professional society of published book authors. The organization provides advocacy for authors on issues such as copyright, taxation, and freedom of expression; and provides its members with access to legal contract review, health insurance, and other career-enhancing benefits.
RWA 2011 Award Winners
Winner of the Romance Writers of America 2011 RITA® Award for Paranormal Romance
Mystery Writers of America (MWA)
Mystery Writers of America (MWA) is a non-profit organization dedicated to those who write mysteries and/or about crime in any form. Membership also includes professionals like publishers, editors, librarians, agents, booksellers and producers who support the genre, as well as aspiring mystery authors.
Otto Penzler: Man of Mystery
Otto Penzler's name is practically synonymous with the mystery genre of books. Proprietor of Manhattan's Mysterious Bookshop, he is also a mystery writer, a mystery editor and a mystery publisher. Read about his mysterious career.
MWA Grand Master Award
The Mystery Writers of America's Grand Master Award honors important contributions to the mystery genre. Read about the award and see the list of past and present MWA Grand Masters.
R. J. Julia
As one of the largest independent booksellers in the Northeast — and one of the most admired in the country — R. J. Julia is a community hub and a place where the staff is passionate about reading and about placing the right book in the hands of a reader.
On-Sale Date
Definition of on-sale date, the day dictated by the publisher on which books are officially available for sale.
Book Publishing Glossary
A glossary of terms unique to and/or used in book publishing, especially those referred to on the About.com book publishing industry site articles and blog.
Bargain Books
Definition of Bargain Books
The Google Library Project
The Google Library Project was intended to create a comprehensive, searchable, virtual card catalog of all books in all languages, to make it easier for people to find relevant books, whether those books are in or out of print.
Independent Bookstore
Definition of Independent Bookstore
Remainder
A remainder is a book that has been sold by the publisher at a deep discount to clear out inventory.
Edgar® Awards: Honoring Mystery Writers
The Edgar® Awards are bestowed each year by the Mystery Writers of America to recognize writing achievements in the literary genre of mystery and crime, as well as achievements outside of the scope of writing that support the mystery genre, such as in publishing or bookselling.
Gina Barecca - How to Be a Writer II
Ever wonder how writers work? In Part II of this two-part interview, authoritative, prolific--and brilliantly funny--author Gina Barreca elaborates on the pleasures, practicalities and privileges of being an author. She reveals what the profession is really like — and what, for her, is the most amazing thing about being an author.
Book Festival Programming
Book festivals and book fairs can be great way for authors to promote their books — but how are they chosen? Read the behind-the-scenes programming strategy for the Miami Book Fair International from Author Liaison Paola Fernandez-Rana and learn about how authors and books are chosen to be featured at the prestigious — and beloved — community literary event.
World Book Night — April 23
World Book Night is a celebration—and promotion—of books and reading. Held on April 23, the event is sponsored by a wide variety of publishing industry businesses and associations. Read more about the significance of this event to the book industry and to readers.
The Pulitzer Prize
The Pulitzer Prize for Letters is a coveted honor among authors. In addition to prestige, the Pulitzer Prize brings with it recognition in the book marketplace and, as a general rule, increased sales.
The Association of Writers and Writing Programs (AWP)
Dedicated to both the study and practice of creative writing, since 1967 The Association of Writers & Writing Programs has supported countless students, instructors and literary writing programs.
World Book and Copyright Day
"Day of the Book" Backstory — Saint George and the Dragon The Day of the Book in the Catalan provinces
Romance Writers of America® Awards
Romance Writers of America® (RWA) presents a number of awards each year to romance writers, both published and unpublished, as well as to booksellers, librarians and volunteers who support the romance novel writing industry and the RWA organization.
2012 World Book Day and Night
Monday, April 23, 2012 marks UNESCO’s 2012 World Book and Copyright Day dedicated to Books and Translations. It is also the date of the inaugural celebration of World Book Night U.S., a celebration of books and reading.
2012 ALA Youth Media Award Winners (p2)
A continuation of the listing of the recipients of American Library Association (ALA) 2012 Youth Media Awards and honors (including the Caldecott Medal winner), which recognize the top books, videos, and audiobooks for children and young adults published in 2011.
The Mysterious Bookshop
For over 30 years, the Mysterious Bookshop in New York City and its proprietor, Otto Penzler, have been venerated and award-winning mystery book institutions.
ALA Youth Media Awards
The American Library Association (ALA) Youth Media Awards recognize the top books, videos and audiobooks for children and young adults in a wide variety of categories. The awards include the Newbery Medal and Caldecott Medal. Read about these prestigious children's book awards
Book Proposal
Definition of Book Proposal

Discuss in my forum

©2012 About.com. All rights reserved.

A part of The New York Times Company.