1. Industry
Send to a Friend via Email

Your suggestion is on its way!

An email with a link to:

http://publishing.about.com/popular.htm

was emailed to:

Thanks for sharing About.com with others!

Book Publishing: Most Popular Articles

These articles are the most popular over the last month.
The Parts of a Book That You Didn't Know
What is a book? From front matter to back matter, here you'll find a listing and description of the parts of a printed book's content.
6 Facts About Being an Author
Many people think being a published author means guaranteed money, book parties, and book tours -- these are common misconceptions about what the average author can expect from his or her publisher. If you aspire to having your name on a book jacket, read about what you won't necessarily be getting from the book publishing process, and avoid the disappointment of unrealistic expectations.
The Big 5 US Book Publishers
The major trade book publishing companies in the United States are often referred to as the
Ever Wonder How a Book Ends Up on a Store's...
The book production process from the copyediting start through book design, composed pages and and to printing and binding and/or coding for distribution as an e-book.
Twitter Hashtags for Authors and Book Marketing...
If you're a writer or publishing pro here are some Twitter hashtags that will help you connect with like-minded authors and build community.
About Ghostwriting and Hiring a Ghostwriter
Ghostwriting is the practice of writing books (and other content) for and in the name of someone else. In this article, professionals from Gotham Ghostwriters explain the ghostwriting process and what to look for when shopping for a ghostwriter for your project.
Write a Better Book Title with These Tips
Creating a catchy title for a book helps ensure it will stick in the minds of prospective readers. A good book title, like the book jacket, should be considered a marketing tool for the book.
How to Write a Great Subtitle
Subtitles make a non-fiction book title stronger. Read how they work.
Want to Open a Bookstore? Know the Bookselling...
For many booklovers, opening a bookstore seems to be their dream career. Independent booksellers enjoy being a community hub, and take pride in the fact they're encouraging reading in both adults and children. Of course, the realities of starting a bookstore are complicated. If you’re considering buying or starting a bookstore, read some basics about bookselling.
6 Steps to Getting a Literary Agent
How do you make your book query stand out from the hundreds--maybe thousands--of submissions a literary agent receives each year? Do your homework, be professional, say
4 Crucial Questions on Book Copyrights Answered
Book copyright issues are common topics in reader questions, especially with respect to dealing with self-publishing services or unpublished manuscripts. Here are some answers to reader's questions about copyright and other rights.
Book editing — the steps of the book...
How do you work with a book editor? Read about book editing, the first step in getting a manuscript to become a published book.
6 Crucial Questions on Book Rights and...
Book publishing is a business and, whether you're an author or a publisher, rights (such as film rights) and book royalties are considerations when you're determining the profitability of publishing a book. Following are some actual reader questions about self-publishing fees, book rights, and book royalties.
About the Mystery Writers of America's Grand...
The Mystery Writers of America's Grand Master Award honors important contributions to the mystery genre. Read about the award and see the list of past and present MWA Grand Masters.
Self-Publishing - Considerations for Choosing A...
Which publishing service should you choose to help you self-publish your book? It depends on whether you want to create a print book or an ebook, whether you want to potentially see your hardcover on a store shelf or allow your family and friends print-on-demand. Read about some of the factors you should consider when you compare publishing services.
The New York Times Best Seller List
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >The New York Times
Editorial Costs for Authors
If you are self-publishing a book, you’ll want to ensure your book is well edited and typo-free— and for that you’ll need to hire some outside help. Here's a guide to the most commonly requested editorial freelance services and a rough estimate of what you can expect to pay for them.
Major Departments In A Publishing House
Though each book publisher or publishing imprint is organized slightly differently, here are the most typical departments within the publisher, and the general duties of each.
The Book Publisher's Editorial Department
Most people first setting out to find jobs in publishing set their sights on the editorial department. If you’re looking for a job in book publishing, or if you’d just like to know more about book publishing roles, here are the most typical editorial jobs within a book publisher.
Book Publicity and Marketing--Tap Into Your...
Book marketing campaigns certainly benefit from effective use of online social networks. In Part I of this Q & A with book publicity and marketing coach and consultant, Sandra Beckwith, she shares her thoughts about how authors can do a better of job of leveraging their online social networks to promote their books.
The Role of a Literary Agent in Getting Your...
The role of a literary agent - your need a literary agent for their book proposal or book manuscript?
Book Publishers - Different Types of Book...
From trade book publishers to academic publishers to professional publishers to self-publishing companies, different book markets have different types of publishers. If you're looking to publish a book or to get a job in publishing, you should know about the different types of book publishers.
eBook Sellers — Where to Sell Your eBooks...
eBook sellers are the channels that bring your ebook to the reader. If you are self-publishing a book with the hopes of profiting, distribution through these digital retailers are critical to your book's success. Read about the major players and some speciality ebook sellers.
The Rise of Fifty Shades of Grey
Fifty Shades of Grey is a sexually explicit novel with sadomasochistic themes that came from modest fan fiction beginnings to become a record-breaking book publishing phenomenon. Read about this spicy success story.
Gutenberg - Johann Gutenberg and the Invention...
Johann Gutenberg is nearly universally credited with being the inventor of the printing press, the father of the modern printed book, and a communications catalyst who opened up the world to the quick and efficient spread of knowledge and ideas.
eBooks - Books in Electronic Form
eBooks - Books in Electronic Form
Vanity Presses vs Self-Publishing Service...
While vanity presses have long been around, today's print-on-demand and ebook technologies, internet sales channels, and social media marketing make it possible for many more authors to successfully self-publish their own books.
Writing a Good Book Title, Step-by-Step
Step-by-Step - How to Write a Good Book Title - book title as sales tool
Taxes and the Book Author
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Book authors (like
Book Advances and Royalties
Book royalties and book advances are the means by which publishers pay authors for their work. Following is a brief overview of what the terms mean and how book royalties and advances work.
9 Tips For Author Readings and Book Signings
Book readings and signings can be an important part of your book publicity campaign. They give readers a chance to see authors in person, they give authors an opportunity to meet their readers—and to to sell some books!
6 Steps to Pre-Publication Book Marketing
If you’re in the process of writing a book, you should already be thinking about your book marketing and publicity—yes, well before it’s published. Here’s how to lay the advance groundwork for a successful book marketing and publicity effort.
Blurb — An Overview of Blurb's Book...
While Blurb allows self-publishing in a variety of book formats, the service is a favorite of graphic artists, photographers and cookbook authors who whose work lends itself to a highly-designed, full-color book. Read about some of Blurb's self-publishing features.
Becoming A Ghostwriter 101
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Ghostwriting books
Creating A Book Marketing and Publicity Campaign
A strategic and well-thought-out publicity and marketing campaign will help spread the word about your finished book, whether you're self- or traditionally published. And when you’re publishing your own book DIY, it’s critical to think about your book’s publicity and marketing.
Tax Deduction Tips for Authors
When it's time to file your taxes as a book author, the more you know, the better. Sure — pens, computer printer ink and paper are deductible — but you might learn something new in these details and tips about book author tax deductions.
Amazon.com's Kindle Direct Publishing
Kindle Direct Publishing (KDP) offers an e-book self-publishing service with the distribution capability of the online retail giant, Amazon.com.
About Book Marketing
Trade book marketing helps get books in front of the consumer. Read about the functions of a publisher's book marketing department.
Getting A Job in Book Publishing
The book publishing industry has its own set of parameters for the wannabe employee. Here is some specific advice on how to prepare for a book publishing job interview.
Self-Publishing Your Book: Reasons to...
Today, self-publishing — indie publishing or DIY publishing — a book has become a widely accessible option for many writers. Whether your self-publishing goals are personal or professional, whether your desire is to reach a large audience or just to make your Mom smile, it makes sense to take stock of your expectations before you self-publish. Then, when you hold your book in your hands, you'll be better able to gauge your success--on your own terms.
8 Tips to Help You Get Your Novel Published
class="no-js" itemscope itemtype="http://schema.org/Article" > Everyone’s path is different and if that
Good Book Titles - A Case Study for A Better...
A good title can be important to the success of a book. Here's a case study that explores the thinking behind how an accurate (but limited) title became one that broadened the market of a book.
Promote Your Book with Twitter
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >According to its
Writing Cookbooks
Whether you're writing a comprehensive book of instruction or a highly personal collection of recipes, if you intend to publish a cookbook, make sure you have the ingredients for recipe book success.
Get Your Manuscript Ready to Be Published
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Whether you're
Book Festivals - bringing authors, publishers...
Book festivals are community and consumer-oriented events that bring books and authors and the publishing world to the reading public. As they celebrate and showcase books, book festivals are are great opportunities for authors and publishers to bring new books to a variety of readers, to help grow writers’ fan bases, and to increase book promotion and sales.
The Society of Children's Book Writers and...
The Society of Children’s Book Writers and Illustrators (SCBWI) is a non-profit professional organization for writers and illustrators in the fields of children’s and young adult literature, magazines, film, television, and multimedia. Founded in 1971, SCBWI is a powerful advocate for its members, and acts as a network for the exchange of knowledge about the children’s book publishing world between writers, illustrators, editors, publishers, agents, librarians, educators, booksellers and others involved with literature for young people.
Movie Tie-in
: “ Movie tie-in edition” -- or simply a “movie tie-in” -- as it relates to book publishing is a book
Self-Publishing Success Story: E-Book Author...
Self-published writer Amanda Hocking made millions of dollars in her first year as a DIY author of young adult paranormal romance and urban fantasy novels. How did Hocking find self-publishing success? By having a large body of work to draw upon, by knowing her audience... and by having some market savvy.
Writing Children’s Books - An Introductio...
Children's book publishing generally operates very separately from adult publishing, even within the same publishing house. Books for kids are categorized by age range and are often illustrated. Due to these and other factors, there are unique considerations for those who want a career in the children's publishing industry--whether as an children's author or illustrator, or as a kid's editor, bookseller or librarian.
Sales Tax Facts for Book Authors
Sales tax is a fact of retail life and authors who sell their own books directly to readers may be obligated to collect and remit sales taxes to their state tax authority. Read what you need to know about sales tax.
Romance Novels — About the Romance...
The romance novel market is arguably the largest in book publishing—it's a billion dollar a year industry that boasts a core audience of 29 million regular readers. Read why publishers are in love with romance.
Book Proposals — About Book Proposals
A book proposal is the sales vehicle by which aspiring non-fiction authors and their agents sell book ideas to the people who are in a position to publish them. Editors and publishers are looking for every assurance that they will make a profit on the books they publish — a book proposal needs to convince them that they will. Read about the whys and wherefores of book proposals, and how to get started crafting your own.
Borders’s Group History - The History of...
The Borders Group, Inc was a publicly held bookstore chain that operated Borders superstores and Waldenbooks Specialty Retail segment stores, including Waldenbooks, Borders Express and Borders airport stores. After three distinct bookstore chains were acquired, then spun off, by Kmart, the Borders Group grew to be the second-largest bricks-and-mortar bookstore chain in the United States before its liquidation in September 2011.
Amazon.com's CreateSpace
For a paperback book format combined with the advantages of Amazon.com distribution, CreateSpace is a popular self-publishing service choice.
Subsidiary Rights
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >What are subsidiary
Book Publishing Annual Calendar
A month-by-month listing of some of the key annual conferences and events for publishers, booksellers, authors — and/or the reading public.
2014 World Book Night
About 2014 World Book Night U.S., including 2014 World Book Night U.S. book giveaway selections
From Author to Reader: An Overview of the Book...
Wondering how a publisher gets a book from writer to reader? Here's an overview of the publishing process from editorial to bookseller.
Self-Publishing Children's Ebooks
Have you thought about self-publishing your own children's book or ebook? If so, you might learn from the experiences of authors who decided to forego contacting any agents or publishers and instead launch their books themselves.
Major U. S. Bricks-and-Mortar Booksellers
Bricks-and-mortar bookstores had been the main centers of commerce for the bookselling industry and community hubs for book-buying public for centuries. As consumers shift away from print books, bricks-and-mortar bookstores remain important links in the book sales and book promotion chains.
All About ISBNs
All about ISBNs - including their usages and obtaining an ISBN for a self-published book.
About Amazon.com - Bookselling Beginnings of...
Online retail giant was founded by Jeff Bezos in 1994 as a brilliant idea — make millions of books browse-able and easily available to consumers. Since then, even as Amazon.com has expanded its product line way beyond books, the company has been on the forefront of bookselling and book publishing technologies and developments.
A Book by Its Cover — About Book Jackets
In spite of the adage, most readers do indeed judge a book at least in part by its cover. That's why major book publishers have whole departments and many, many meetings dedicated to their creation. Read about how books jackets are developed in a publishing house.
Trade Publishing
Trade publishing, the business of publishing books for general audiences.
Hobbyist vs. Pro — Tax Guidelines for...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >While many people
Lulu.com's Self-Publishing Services
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >You've thought
Kobo Writing Life - Ebook Self-Publishing...
If you are self-publishing an ebook, there are a number of reasons why you might consider publishing and selling your work through Kobo Writing Life. Read more about the self-publishing features of Kobo.
The Six Habits of Highly Successful Authors
Want to finish a book this year? Whether it’s the dawn of a New Year for you, or just the cusp of a personal commitment to become a published author, here are some practical habits — and examples from pros — that can help you go from staring down a blank page to literally or virtually “piling up” the manuscript pages.
What is a Book Contract?
What is a book contract? A book contract is the legally-binding agreement between an author and his or her book publisher that dictates assignment of rights, obligations and money. Learn more in this overview of the book contract.
Bookstore Basics: Marketing and Merchandising
Bookstore marketing and merchandising basics - Like any retailer, bookstores need to market themselves and their wares, Here are some common bookstore point-of-sale promotional materials and other types of promotions used by booksellers.
New York City and Book Publishing
Home of the Big Six book publishers, NYC is also filled with bookstores; libraries; book fairs, conventions and literary awards; readings and signings by live authors, and the footsteps of authors long past. The Big Apple is a paradise for visiting book lovers; here's a sampling of what they will find.
Book Design — Creating a Selling Book...
Book design is important in order to appeal to potential readers and maximize sales. Here are some factors to consider in book design and packaging.
Creating an Author Website
One of the basic but vital tools of book marketing is the author website. For the book writer, the author website functions as an accessible online location where anyone might find out more about you and your book. While there are many permutations of author and book websites, here are the basics of what an author website should accomplish and the types of information an effective author website should contain.
Book Publicity Basics from Your Publisher
One of the advantages of being published by a traditional publisher is that you’ll have the support of the publisher’s in-house publicity department. How much publicity support depends on many factors--but here are the basic elements of a book publicity campaign that an in-house publicity department will likely provide.
Barnes & Noble As Book Publisher — The...
Barnes & Noble Booksellers, “The World’s Largest Bookstore,” also has a long history as a book publisher, and has published its own product since early its history as a chain store. From bargain books to e-books, read about the book publishing side of B&N.
Resources and information for independent...
For those who are considering opening an indie bookstore or for anyone (authors, new publishing pros) curious about what makes the independents tick (and thrive), here's some information about and resources for independent bookstores.
Smashwords: An Overview of Smashwords...
Smashwords is an e-book publishing and distribution platform that offers multi-format e-books without the digital rights management strings — and with a higher percentage of profits — than many other self-publishing services. If you're thinking about publishing your own e-book, read more about how Smashwords differs from other e-book self-publishing platforms.
Audiobooks 101
Audiobooks generally exist alongside their print book an additional format option to exploit the book's content for a different set of consumers, and create an additional revenue stream for the publisher and author. Read about the $1+ billion audiobook industry.
Baker & Taylor
Baker & Taylor is a leading wholesale distributor of books, videos, and music products. In business since 1828, the company is especially known for being a wholesaler to libraries and other institutions as well as to retail booksellers. Read the history of Baker & Taylor and physical and digital book and entertainment distribution services the company provides today.
Platform (aka Media Platform)
Definition of media platform, as it pertains to author and book publicity.
An Overview of BookBaby's Self-Publishing...
The popular BookBaby provides ebook distribution, quality printing, and some marketing resources. Read about some of BookBaby's self-publishing service features.
Book Publicity: Rick Frishman gives an Author...
Author, publisher, and book publicity and marketing expert Rick Frishman has a 30+-year track record helping authors get published and to get their books promoted. About.com caught up with the busy book-publishing entrepreneur and asked him to share his some of his book publicity wisdom with our readers.
Self-Publishing Services — An Overview
Each of the most self-publishing services has their own pros and cons, and advantages and disadvantages, as well as their own proprietary features. Here's a handy overview of the most popular self-publishing services, along with handy links, so you can learn more.
NOOK Press
NOOK Press is an ebook self-publishing platform from the Barnes & Noble NOOK Media subsidiary. NOOK Press boasts a number of important features as well as the distribution power of a bookselling force. If you're considering self-publishing your ebook, read about NOOK Press.
About 2014 Regional Independent Bookseller Fall...
Dates of the 2014 regional independent bookseller fall trade shows and overview of the events.
About Book Publicity and Marketing
A book's publicity and marketing campaigns are the business levers that can make a New York Times bestseller. Whether you're a DIY author or your book is being published by a traditional publisher, you should understand the dynamic elements of a book publicity and marketing effort.
BookExpo America (BEA) - Where and When Is...
Find the upcoming dates and locations for BookExpo America (BEA), the annual, publishing industry-only event.
Book Contract - Outlined
What terms are included in a book publishing contract? The standard book contract encompasses a lengthy number of clauses covering important manuscript, legal and financial points in a book's life cycle and an author's livelihood. Learn about the typical clauses of a book contract.
Self-Publishing Success Stories—E. Lynn...
At times in their respective careers, Jane Austen and Charles Dickens were self-published. But what’s the difference between being a successful self-published author and someone with a pile of books in their attic? Read about these New York Times bestselling authors' secrets to success.
Book Marketing Strategy: Frontlist vs. Backlist
Frontlist books are the new titles in the marketplace; backlist books are the books that have been available for awhile. If you are marketing a book you need to understand the differences in frontlist vs. backlist book marketing strategy.
How to Get (or Get More) Ghostwriting Business
If you're thinking of becoming a ghostwriter, or have done some ghostwriting and want to do more, here's good advice on where to find ghostwriting work.
Advice for Author Appearances
A round up of articles to help writers ace any author appearance.
Tips to Producing An Effective Online Book...
An online book trailer can be an effective tool for promoting your book. Read about what makes a “selling” book trailer.
BookExpo America - A Book Publishing-Only...
BookExpo America--or, BEA as it is known by book publishing insiders--is a publishing industry-only event that enables publishers and authors to showcase their wares to booksellers and to buyers of foreign and domestic book rights.
Author Questionnaire Template - Part 1 - Book...
Filling out an author questionnaire is a key first step in book promotion and sales. In Part 1 of this author questionnaire template, you'll be guided through some critical philosophy about how to think about your biographical information for this marketing, publicity and sales tool.
Barnes & Noble's PubIt!: An Overview of B&N's...
An overview of the features of PubIt!, the Barnes & Noble ebook publishing service.
Book Festival Programming — How Authors...
Book festivals and book fairs can be great way for authors to promote their books — but how are they chosen? Read the behind-the-scenes programming strategy for the Miami Book Fair International from Author Liaison Paola Fernandez-Rana and learn about how authors and books are chosen to be featured at the prestigious — and beloved — community literary event.
What's in a query letter to a literary agent?
Author Query Letters — what to include in your query letter to a literary agent.
Excellent Indie - R. J. Julia Booksellers
As one of the largest independent booksellers in the Northeast — and one of the most admired in the country — R. J. Julia is a community hub and a place where the staff is passionate about reading and about placing the right book in the hands of a reader.
About Julia Child, Iconic Cookbook Author and...
Julia Child was an iconic cookbook author, credited with bringing French cooking to American “servantless” households in the early 1960s. She has been hailed as the first true television food personality, whose “how-to” shows and cookbooks brought a passion for cooking and food into millions of American homes and paved the way for the generations of TV chefs afterwards. Read about Julia Child, her early life and her first cookbook, Mastering the Art of French Cooking.
The Author Questionnaire — A Great Book...
An author questionnaire is a key “internal” book marketing and publicity tool, used to target audiences for the book based on the author's background as well as the book’s subject. The information on the author questionnaire is used to craft materials for the media, for booksellers, and in order to ascertain the level of book marketing and promotional resources that the author brings to the table.
Coming up with a good book title
How to write a good book title - an overview of articles about writing book titles and subtitles.
The Frankfurt Book Fair — The World's...
The Frankfurt Book Fair is acknowledged to be the world's largest book fair, attracting a global audience of book publishing industry professionals and a total of more than a quarter of a million visitors each October. Read about the Frankfurt Book Fair's illustrious 500-year-old history and its current day iteration, a cutting-edge annual book publishing industry event.
Social Media Checklist for Authors
Social media is an integral part of any author’s publicity and marketing campaign. Here, book public relations expert Laura Rossi Totten shares her firm’s Social Media Checklist, a great tool for anyone who is developing their own social media campaign.
Tips and Advice for Designing A Book Jacket
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Yes, we all judge
2013 Mystery Writers of America Edgar®...
2013 Mystery Writers of America Edgar Awards - the complete list of nominees and winners, including Grand Masters, Raven Awards, Mary Higgins Clark Award, and other MWA annual awards.
The London Book Fair
The London Book Fair is an international trade show focused around the business-to-business dealings of the publishing industry, and is one of the key international business expos for books.
The Newbery Medal — The ALA's Newbery...
class="no-js" itemscope itemtype="http://schema.org/Article"
Self-publishing Ebooks - Important Considerations
From formatting to pricing to metadata, there are many technical considerations for self-publishing an ebook. Self-published children's ebook series creators Nicole and Damir Fonovich share with us their most important self-publishing take-aways.
Getting Feedback on Your Novel
First drafts of anything—novel, screenplay, children’s book—are rarely ready for the prime-time of literary agents’ or editors’ in-boxes. For that reason, it’s advisable to get feedback on your novel, to vet it and revise it before you send it out into the world for reading by a potential literary agent or editor.
Types of Bookstores and Other Retail Booksellers
There are many types of booksellers and each has its own parameters of the types of books it carries, because it knows what its regular customers will buy. Following is a list of the types of retailers who sell books, and some of the parameters they use to judge whether or not they will carry a particular book for sale.
Books-A-Million Bookseller Chain - BAM! is the...
Bookstore chain Books-A-Million was founded in 1917 as a street corner newsstand in Florence, Alabama. Since then BAM, as it's frequently referred to in the trade, has grown to become a premier book retailing chain, one of the largest book retailers in the nation.
RWA Conference — Romance Writers of...
The annual Romance Writers of America® (RWA) annual conference is an opportunity for current and aspiring romance writers to enhance romance writing, book marketing and other applicable skills, as well as network with their fellow romance writers.
A Visitor's List of Manhattan - New York City -...
While books can be found in retail establishments of all kinds—museum shops to fashion boutiques—for hard-core booklovers, there's nothing like browsing in a bookstore.For book-loving visitors and New York City natives alike, here's a select list of Manhattan bookstores.
Writing Advice from the Pros
Here's some writing advice from successful pros like Erma Bombeck, Annie Lamott, Steven Pressfield and more.
The Man Booker Prize Winners - 1968 to Present
The Man Booker Prize winners get bragging rights to one of the most prestigious literary awards in the English-speaking world—not to mention a whopping cash award and big bump in book sales. Read more about the Man Booker Prize and check out the list of winners since the award's 1968 inception.
Profiles of Indie Bookstores
About Book Publishing has a number of in-depth profiles of independent booksellers. Here's a round up of what's on the site, with links to more info.
Book Proposals — Elements of an Effective...
A book proposal is a sales document, the tool with which you pitch your book to an agent and, eventually, and editor. If you’re ready to get started, here are the elements of the book proposal and what should go into each.
Remainder
A remainder is a book that has been sold by the publisher at a deep discount to clear out inventory.
Book Sales Departments
Publishing sales departments can be broken into three general areas: trade sales (including international), special sales and other non-bookstore markets, and subsidiary rights sales. Each has its own markets, its own distinct customer bases.
Book Marketing - What to Expect from Your...
If you're being published by a traditional publisher, your publisher's in-house marketing department will help the sales department get your book in front of booksellers. Here are the basic elements you can expect your book marketing department to provide.
Author media interview strategies and more
A media interview is a great opportunity to spread the word about your book to a wider audience. Here are strategies for successful media interviews.
Books on How to Write
For those who want to write or get published or self-publish, there is no shortage of advice. For those who want to go deeper, to immerse themselves in the sense that, while un-definable, the writing life at least acknowledged to exist, read this.
Creating A "Hook" for Your Book
How to create a succinct and compelling marketing message for your book
The Rise of E-Books
Book publishing history was made when in Spring of 2010, with the release of the Apple iPad and the launch of its iBookstore and the sale of e-books outpaced hardcover book sales on the Amazon.com site. Since then, the e-book revolution has been accelerating at a rapid pace.
Book Promotion Calendar
When you're marketing or publicizing a book, it helps to hook your book into an existing bookstore promotion or topic for which you know the media needs content. There are a number of more standard seasonal occasions around which books are promoted; here are some key seasonal topics and timeframes for annual book promotions.
Tips for Indie Author Marketing and Distribution
Donna Fasano's books have sold nearly 4 million copies worldwide and have been published in nearly two dozen languages. Originally published by a traditional publisher, Fasano decided to go the Indie Author route — and is now making a living off her books. Read her tips for distribution and marketing.
iUniverse Self-Publishing Service
The wide range of “guided self-publishing” packages and add-on editorial and marketing options makes iUniverse a good choice for those willing to pay professionals to help craft and launch a strong print/e-book combination into the book marketplace.
Mystery Writers of America (MWA)
Mystery Writers of America (MWA) is a non-profit organization dedicated to those who write mysteries and/or about crime in any form. Membership also includes professionals like publishers, editors, librarians, agents, booksellers and producers who support the genre, as well as aspiring mystery authors.
How to Be A Writer - An Interview with Author...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Ever wonder how
The Mysterious Bookshop: Award-winning NYC...
For over 30 years, the Mysterious Bookshop in New York City and its proprietor, Otto Penzler, have been venerated and award-winning mystery book institutions.
Author Questionnaire Template - part 2 - Author...
An author questionnaire is one of a book publisher's “internal” book marketing and publicity tools, filled out by an author then used to disseminate key book, biographical and platform information to the various publishing departments. In this Part 2 of the Author Questionnaire, any author or prospective author will be able to assess the strength of his or her various media platforms.
Publishing A Book to Market Your Business
Does your business need you to write a book? For many companies, the answer is yes. Businesses can benefit from publishing a nonfiction book for use as a marketing tool that introduces your ideas, your company, and its offerings to its potential customers.
The Codex - The Early Bound "Book"
The term codex (Latin for “block of wood”) refers to the early form of what we know as a book--that is, pages bound together. Papyrus codices supplanted scrolls as the reading devices of choice for the same qualities we value in books today.
Booking Author Appearances — Square Books...
Wonder how to get booked for an author appearance? According to Lyn Roberts, General Manager of Square Books in Oxford, Mississippi, timing is everything. Here, she shares some of the strategic thinking that goes into booking authors for signings.
Why is copyright important to authors and...
What is copyright and why is it important to authors and publishers?
Romance Writers of America® (RWA)
Romance Writers of America® is a non-profit trade association dedicated to the support of romance authors' careers and the advocacy for the popular romance book genre.
Hook Your Book to an Existing "Event"
Your book publicity and marketing plan should take into account how your book's subject matter might fit into existing store promotion calendars and media events. Here are some hints on how to hook your book to promotional and publicity opportunities.
About the American Booksellers Association (ABA)
The American Booksellers Association (ABA) is a not-for-profit trade organization dedicated to the support of independent booksellers nationwide.
Getting Your Book Published
Getting Your Book Published - The step-by-step overview of the process of publishing a book
4 Book Publishing Realities — Great...
Bonnie Daneker, CEO of Write Advisors, gives an in-depth picture of the resources necessary to more effectively write and publish a book and make the dream of book authorship come true.
Book Publicity and Marketing--Leverage All...
class="no-js" itemscope itemtype="http://schema.org/Article" > itemprop="description" >Book publicity
The Association of Writers and Writing Programs...
Dedicated to both the study and practice of creative writing, since 1967 The Association of Writers & Writing Programs has supported countless students, instructors and literary writing programs.
Island Bound Bookstore
Bookstores in beach towns and ski areas and other season-dependent vacation hotspots face unique bookselling challenges. Read about Island Bound Bookstore, an award-winning independent bookseller on Block Island, Rhode Island, and some insights into running a store that is subject to the ebb and flow of seasonal traffic.
From Traditional Publisher to Indie Author
Donna Fasano's books have sold nearly 4 million copies worldwide and have been published in nearly two dozen languages. Originally published by a traditional publisher, Fasano decided to go the self-publishing route — and is now making a living off her books. Read about her path to Indie Author success.
Twitter for Authors
Twitter helps authors build community and an audience for their books. Twitter conventions that make this easier are retweets, mentions and hashtags. Learn author-specific tricks for using these tools to grow your Twitterverse.
Len Riggio, Founder of Barnes & Noble
Leonard Riggio is the founder of the Barnes & Noble, Inc. Riggio’s roots in bookselling date back to his job as a bookstore clerk in college, just before he opened his first bookstore in 1965. Read about his history with books and how he's been on the forefront of bookselling innovation — and revolution — ever since.
You can opt-out at any time. Please refer to our privacy policy for contact information.

©2014 About.com. All rights reserved.