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About Amazon.com - Bookselling Beginnings of Jeff Bezos and His Online Retailer


E-book sales top hardcover sales at Amazon

Amazon.com is a leader in retail — and reading — technologies.


Amazon.com Corporate Office:

Amazon.com, Inc.
1200 12th Avenue South
Seattle, WA 98144-2734
(206) 266-1000
Retail website
Corporate Information

Amazon.com Company Overview:

Today, it’s Amazon.com’s mission be Earth's most customer-centric company where people can find and discover anything they want to buy — literally millions of products from tens of thousands of sellers — online. But founder Jeff Bezos started making e-retail history by selling printed books online and the laws of bookselling, book marketing — and book authoring — were forever changed.

Amazon.com's History:

In July of 1994, Jeff Bezos incorporated Amazon.com after reportedly having written the business plan while traveling from New York to the Pacific Northwest. In July of 1995 Jeff Bezos' Amazon.com shipped its first book from a two-car garage in Bellevue, Washington, near Seattle. That first book had the compelling title of Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought and was packed on a table made out of an extra door found lying around.

In its first 30 days in business, Amazon.com fulfilled orders for customers in 50 states and 45 countries.

Since then, driven by technological innovations, it has grown to offer customers "more types of products, more conveniently, and at... lower prices" than its competitors, and a highly personalized shopping experience. Employee desks are still made out of doors, reminders of the company's beginnings.

Amazon.com's Retail Partners:

Amazon.com operates retail websites and offers programs that enable third parties (including rare and used booksellers) to sell products on the Amazon.com websites. In 2000, Amazon.com began to offer its e-commerce platform to other retailers and to individual sellers. Today, more than two million small businesses, world-class retail brands and individual sellers use the Amazon.com e-commerce platform. In addition, through programs such as Marketplace, Advantage, and by working with Amazon.com subsidiary Amazon Services, a variety of sellers offer their selection to Amazon.com customers by using various components of the e-commerce platform.

Amazon.com's Book Industry Innovations:

Some of the book industry innovations and services include:

Online book sales - Amazon.com pioneered the concept of online book sales and continues to be a leader in selling books online today.

Bringing elements of the "bookstore" experience online - Amazon.com attempted to emulate the bricks-and-mortar book shopping experience with it's Look Inside the Book function, which allows for the exploration of pages. It went a step further with its Search Inside the Book function and gave customers insight into like-minded consumers with its "Customers Who Bought This Item Also Bought" book recommendations.

Bringing elements of the "word-of-mouth" factor online - The desirable and elusive book recommendation was partially captured in Amazon.com's Reader Reviews, features that have become ubiquitous for most major retail websites.

Amazon Associates Program gave other websites incentive to link to Amazon.com by rewarding them with a percentage of each sale they bring to the site. This effectively getting other product-partial sites to promote Amazon.com sales.

Amazon.com Advantage Program — enabled content owners (like, small publishers, indie music labels, studios, and authors) to promote and sell media products directly on Amazon.com (Amazon.com calls it a self-service consignment program). Amazon.com Advantage gives content owners the opportunity to make their products known to the audience of Amazon.com customers and offers distribution and order fulfillment for media product such as books, videos, and music.

Kindle e-reader and e-books — Kindle is now the #1 bestselling product in the history of Amazon and is also "the most wished for, the most gifted, and has the most 5-star reviews of any product on Amazon." Generations of The Kindle continue.

E-Book Self-Publishing Service - Amazon.com's CreateSpace allowed people to self-publish their books in an e-book format for the Kindle, and make it available on Amazon.com.

Kindle Apps - With the emerging prevalence of mobile devices of all forms, Amazon introduced a series of free "Buy Once, Read Everywhere" Kindle apps which let customers read their Kindle books on all of the most popular devices and platforms, including Android, iPad, iPhone, PC, Mac, BlackBerry, Windows Phone and web browsers with Kindle Cloud Reader.

Amazon.com's Other High-Tech Innovations...:

As a technology-driven company, Amazon.com continues to find technology solutions for retail and other applications. For example, Amazon Web Services provides Amazon's developer customers with access to a variety of in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

... and Their Foray into Low-Tech Book Publishing:

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