Book Marketing and Publicity - Finding Readers for the Book
Creating A Book Marketing and Publicity Campaign
A well-thought-out publicity and marketing campaign will help spread the word about your book, whether you're self- or traditionally published. And when you’re DIY publishing your book, it’s absolutely critical that you think about your book’s promotion.
About Book Publicity and Marketing
A book's publicity and marketing campaigns are the business levers that can make a New York Times bestseller. Whether you're a DIY author or your book is being published by a traditional publisher, you should understand the dynamic elements of a book publicity and marketing effort.
6 Steps to Pre-Publication Book Marketing
If you’re in the process of writing a book, you should already be thinking about your book marketing and publicity—yes, well before it’s published. Here’s how to lay the groundwork for a successful book marketing and publicity effort.
Book Publicity — Expert Advice
A number of book publicity experts have lent their best thinking to the About.com Book Publishing site, for the benefit of book authors and those who'd like to be. Here's a round up of some of their advice on how to get your book in front of potential readers.
New Author FAQs: Book Publicity
Here are quick answers to frequently asked questions about book publicity and getting your books in front of the media.
Getting Book Publicity Today — The Critical Elements
In the rapidly changing book marketplace, getting publicity can be a challenge — here, book publicity expert Laura Rossi Totten weighs in on the best ways authors can navigate the new book publicity landscape to get attention for their work.
Book Publicity Wisdom
Getting publicity for your book is an integral part of bringing it to an audience of readers — which is another way of saying "getting book sales." In this interview with book PR expert Laura Rossi Totten, she shares her top publicity tips for authors.
Hook Your Book to an Existing "Event"
Your book publicity and marketing plan should take into account how your book's subject matter might fit into existing store promotion calendars and media events. Here are some hints on how to hook your book to promotional and publicity opportunities.
Author Questionnaire Template - part 2 - Author Platform/s
An author questionnaire is one of a book publisher's “internal” book marketing and publicity tools, filled out by an author then used to disseminate key book, biographical and platform information to the various publishing departments. In this Part 2 of the Author Questionnaire, any author or prospective author will be able to assess the...
Book Festivals - Literary Festivals Are Great for Writers and Readers
Book festivals are community and consumer-oriented events that bring books and authors and the publishing world to the reading public. As they celebrate and showcase books, book festivals are are great opportunities for authors and publishers to bring new books to a variety of readers, to help grow writers’ fan bases, and to increase book...
Promote Your Book with Twitter
Learn why Twitter's unique qualities make it a great "place" to find an audience—and learn how to use Twitter to find a following for your book.
9 Tips For Author Readings and Book Signings
Book readings and signings can be an important part of your book publicity and marketing campaign. They give readers a chance to see authors in person, they give authors an opportunity to meet their readers—and to to sell some books!
Twitter for Authors
Twitter helps authors build community and an audience for their books. Twitter conventions that make this easier are retweets, mentions and hashtags. Learn author-specific tricks for using these tools to grow your Twitterverse.
Book Festival Programming — How Authors Are Chosen for Book Fairs
Book festivals and book fairs can be great way for authors to promote their books — but how are they chosen? Read the behind-the-scenes programming strategy for the Miami Book Fair International from Author Liaison Paola Fernandez-Rana and learn about how authors and books are chosen to be featured at the prestigious — and beloved — community...
Book Publishing for Authors
Being a book author is a business--and, like any successful enterprise, involves having a good product (your book), a distribution channel (booksellers) and someone to get it there (your publisher's salespeople). You'll also need marketing and publicity efforts to get your book to customer (the readers). Read about the business of book...
Book Marketing - What to Expect from Your Publisher's Book Marketing Department
If you're being published by a traditional publisher, your publisher's in-house marketing department will help the sales department get your book in front of booksellers. Here are the basic elements you can expect your book marketing department to provide.
Social Media Checklist for Authors
Social media is an integral part of any author’s publicity and marketing campaign. Here, book public relations expert Laura Rossi Totten shares her firm’s Social Media Checklist, a great tool for anyone who is developing their own social media campaign.
Movie- and TV Tie-Ins Boost Book Sales
The relationship of a movie or TV show to a book—or vice versa—creates a marketing synergy between the book and the film (or television series) to which it relates. In the best-case scenario, the film/show and the book each helps to expand the audience of the other. Read about movie and TV tie-ins.
New Author FAQs: About Marketing and Advertising
Publishing your book can be a daunting endeavor, even when you have a well-established book publisher behind you. This article addresses some frequently asked questions authors have about their book marketing.
World Book Night — April 23 Book Celebration and Promotion
World Book Night is a celebration—and promotion—of books and reading. Held on April 23, the event is sponsored by a wide variety of publishing industry businesses and associations. Read more about the significance of this event to the book industry and to readers.
Online Book Trailer Basics
With more and more video production tools becoming accessible and easy to use, you might think about using an online book trailer to promote your book. Here’s how to get started producing your book trailer.
Tips to Producing An Effective Online Book Trailer
An online book trailer can be an effective tool for promoting your book. Read about what makes a “selling” book trailer and how to start thinking about producing your own.
Behind the Illustrated Book Trailer
A video book trailer can be an effective tool for promoting your book online. Learn about creating an effective trailer for an illustrated book.
Behind the Romance Book Trailer
A video book trailer can be an effective tool for promoting your book online. Learn how a first-time romance novelist created an effective book trailer.
The Author Questionnaire — A Great Book Promotion Tool
An author questionnaire is a key “internal” book marketing and publicity tool, used to target audiences for the book based on the author's background as well as the book’s subject. The information on the author questionnaire is used to craft materials for the media, for booksellers, and in order to ascertain the level of book marketing and...
Creating an Author Website
One of the basic but vital tools of book marketing is the author website. For the book writer, the author website functions as an accessible online location where anyone might find out more about you and your book. While there are many permutations of author and book websites, here are the basics of what an author website should accomplish and...
About Book Marketing
Trade book marketing helps get books in front of the consumer. Read about the functions of a publisher's book marketing department.
Book Promotion Calendar
When you're marketing or publicizing a book, it helps to hook your book into an existing bookstore promotion or topic for which you know the media needs content. There are a number of more standard seasonal occasions around which books are promoted; here are some key seasonal topics and timeframes for annual book promotions.