Book Marketing and Publicity - Finding Readers for the Book
In order for a book publication to be successful, there needs to be enough reader interest to drive sell-through--that is, book sales at the store level. This is where the publisher's marketing and publicity departments come in. These staffs have distinct functions and each is critical to driving the consumer awareness that helps bring readers to the book.
Book Publicity Basics from Your Publisher
One of the advantages of being published by a traditional publisher is that you’ll have the support of the publisher’s in-house publicity department. How much publicity support depends on many factors--but here are the basic elements of a book publicity campaign that an in-house publicity department will likely provide.
Better Book Publicity — Advice from Book Publicity Expert Rick Frishman
Author, publisher, and book publicity and marketing expert Rick Frishman has a 30+-year track
record helping authors get published and to get their books promoted. About.com caught up with the busy book-publishing entrepreneur and asked him to share his some of his book publicity wisdom with our readers.
Book Publicity and Marketing--Tap Into Your Social Networks to Promote Your Book
Book marketing campaigns certainly benefit from effective use of online social networks. In Part I of this Q & A with book publicity and marketing coach and consultant, Sandra Beckwith, she shares her thoughts about how authors can do a better of job of leveraging their online social networks to promote their books.
Book Publicity and Marketing--Leverage All Social Networks to Promote Your Book
Book publicity and marketing coach and consultant Sandra Beckwith encourages authors to leverage all their "social networks"--not just the online kind--in their book promotion efforts. Read her tips on how to effectively tap into your networks to get the word out about your book.
Book Marketing - What to Expect from Your Publisher's Book Marketing Department
If you're being published by a traditional publisher, your publisher's in-house marketing department will help the sales department get your book in front of booksellers. Here are the basic elements you can expect your book marketing department to provide.
Movie- and TV Tie-Ins Boost Book Sales
The relationship of a movie or TV show to a book—or vice versa—creates a marketing synergy between the book and the film (or television series) to which it relates. In the best-case scenario, the film/show and the book each helps to expand the audience of the other. Read about movie and TV tie-ins.
Book Publishing for Authors
Being a book author is a business--and, like any successful enterprise, involves having a good product (your book), a distribution channel (booksellers) and someone to get it there (your publisher's salespeople). You'll also need marketing and publicity efforts to get your book to customer (the readers). Read about the business of book...
Book Festivals - Literary Festivals Are Great for Writers and Readers
Book festivals are community and consumer-oriented events that bring books and authors and the publishing world to the reading public. As they celebrate and showcase books, book festivals are are great opportunities for authors and publishers to bring new books to a variety of readers, to help grow writers’ fan bases, and to increase book...
Book Festival Programming — How Authors Are Chosen for Book Fairs
Book festivals and book fairs can be great way for authors to promote their books — but how are they chosen? Read the behind-the-scenes programming strategy for the Miami Book Fair International from Author Liaison Paola Fernandez-Rana and learn about how authors and books are chosen to be featured at the prestigious — and beloved — community...