Romance novels regularly top the major bestseller lists (New York Times, Publishers Weekly and USA Today), and have a large, dedicated audience of readers.
Romance Novel Readers
- The core audience of regular romance readers numbers a whopping 29 million, and the extended audience of those who occasionally pick up a romance novel is likely much greater.
- 9 out of 10 romance novel readers are women.
- Romance fiction buyers span all age ranges but the largest segment is between 30 and 44 years old.
Romance Novel Market
More than half of romance novel purchases are in mass market paperback book format, and most romance is purchased from e-commerce sites, large chain bookstores and mass merchandisers.
Book publishing sales trends indicate that there is a robust market for romance fiction e-books. This could be due to the fact that regular romance buyers tend to be voracious readers and e-readers and e-books are convenient for multiple-book consumption.
What Makes a Novel "Romance"?
A novel is generally considered to be romance fiction if:
- A love story is central to the plot - The main idea of the story must be that two people who are in love must struggle through obstacles to their having a relationship. While their can be sub-plots (job, family, etc.), the love story must be the main element that drives the narrative. And...
- The ending is emotionally satisfying and optimistic - The appeal of the romance novel for many is that the struggles of the lovers are rewarded and the risks they take pay off in a happy ending for them both.
A romance novel may be a one-off ("single title"), or it may be part of a series. Within the parameters of the romance novel, there are many romance subgenres, which yield endless variations in:
- Timeframe - Romance novels can be set in the past (historical); the present (contemporary); or even the future.
- Setting - Whether the Scottish Highlands or a made-up universe or even Topeka, romance novels can be set anywhere. The story can take place during a family reunion or a murder investigation (which would put it in the romantic suspense subgenre).
- Hero - He can be an "average guy" (as long as he looks better-than-average with his shirt off); a man in uniform (whether military, fireman... or kilt); or not even a "man" at all, as happens in the popular paranormal subgenre ("Hello, Werewolf!").
- Tone - The sexual explicitness of romance novels ranges from demurely warm (the inspirational genre is generally not explicit) to hot and steamy... to super-sizzling.
Note: Statistics courtesy the Romance Writers of America.