While You Wait...
10 things authors can do to jump-start sales while waiting for their book to get through production and into bookstores. Hiring a Publicist: Fees and Accountability
Literary publicist Rod Mitchell offers some advice on how much you should pay your publicist, and the types of fee programs publicists can offer.
Marketing Novels
Judith Appelbaum and Florence Janovic of Sensible Solutions, Inc. offer advice for low-cost target marketing for fiction. Selling to Books Are Fun
Linda Matthie-Jacobs shares her experiences with the direct marketing giant. What Publicists Do
Learn about the role of book publicists, and why you might want to hire one. 10 Tips On Working With A Publicist
Tami DePalma of MarketAbility Book Publicity offers some great tips on working with your book publicist. Basic Book Publicity Plan
A basic outline of a simple book publicity plan. Good information to build on. Back Covers That Sell
Dan Poynter shows you, step-by-step, how to create a back cover that sells the book. Database Marketing
Insight into the techniques and theory of database marketing, from Laughing Bear Press. Evaluate the Marketing Potential of your Book
Seven secrets to discover how marketable your book is before it is even published. Great article! How Can I Help My Publisher Promote My Book
A great article from Children's book publisher, Lee & Low, discussing book promotion. How To Put Together a Promo Sheet
An example of a Publishing Details or Tip Sheet from Cate Cummings Publicity & Promotion Group. Marketing New Age Titles
This 12 page PDF file from Cate Cummings Publicity and Promotions Group covers a range of topics related to putting together a publicity campaign. Though aimed at the New Age market, much of the information can be used by any genre. Pre-Publication REVIEWS - Part 1
"You’ve probably heard the importance of pre-publication reviews. Do you know why they are important? Aren’t they next to impossible for independent publishers to get? To whom should you send galleys? When? Should you follow up? How?" Pre-Publication REVIEWS - Part 2
Secrets to successful follow-up: "Once you know what to send and who should receive your media kit, follow-up with pre-publication reviewers is simple." Reviewers
This article from Laughing Bear Press tells you how reviewers work and what you can do to ensure a good review. A Successful Book Marketing Plan
A sample marketing plan for a successful non-fiction book, by Gail Golomb. Tips for Successful Radio Interviews
Lorilyn Bailey of Guestfinder.com offers advice on how to have a successful radio interview, from the guest's perspective. The Surviving Small Press: Publicists
Laughing Bear Press offers a great article, with input from some top publicists, on when and why to hire a publicist for your titles.
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