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Valerie Peterson

Valerie's Book Publishing Blog


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Launching Bourbon...

Tuesday April 1, 2014

Dane Huckelbridge - BourbonIs Bourbon truly "A wonderfully entertaining look at American history as seen through the lens of Kentucky's famous brown water"?* Or just a clever ploy to enable the author, Dane Huckelbridge,** to take his bar bills as tax deductions?

We may never know for sure. But Bourbon: A History of the American Spirit launched this week with a lively book party. Tonight Huckelbridge -- "The sage of sour mash"*** -- kicks off his book tour with a bourbon history and tasting event at the 92nd St Y in Manhattan.

Read more about the 92Y Bourbon history & tasting event.

Or, to review your own potential for liquor deductions, read tax tips for authors.

novelist Jim Fuerst

*Bill Samuels, Jr. president emeritus of Maker's Mark Distillery

**Is that even his real name?

***John Baxter, author of The Perfect Meal

Images: Author Dane Huckelbridge with bourbon and Bourbon; book-party-goer/novelist Jim "Ron Barrelitos" Fuerst.

Green Apple Books Wins PW Bookstore of the Year

Monday March 31, 2014

Green Apple Books San FranciscoCongrats to Green Apple Books in San Francisco, named Publisher's Weekly 2014 Bookstore of the Year and to Teresa Rolfe Kravtin of Southern Territory Associates, who has  won PW Rep of the Year.

Read about Green Apple Books -- and about last year's Bookstore of the Year, Square Books in Oxford, Mississippi.

Read the full PW announcement here.

Image: from Green Apple Books

Thinking About Publishing with a Small Press? Read This Expert Advice First...

Wednesday March 19, 2014

Lou-Aronica-author-photo-1-.jpgWhat advantages can a small press bring to an aspiring author? In this Q&A, The Story Plant President and Publisher (as well as bestselling novelist) Lou Aronica provides small press insights and the five key questions to ask before your sign your book contract.

Image courtesy of The Story Plant

2014 IACP Cookbook Award Winners Announced

Monday March 17, 2014

The 2014 IACP Cookbook Award winners were announced on March 15 by the International Association of Culinary Professionals. As is traditional, the winners were announced at an awards event at the annual conference, which took place this year in Chicago.

The list of 2014 IACP cookbook winners includes The Oxford Encyclopedia of Food & Drink in America, Second Edition (Oxford University Press) by Andrew F. Smith,  which was awarded the prize for Beverage/Reference/Technical;  One Souffle at a Time (St. Martin's Press) by Anne Willan and Amy Friedman, which won for Literary Food Writing; and Wine Grapes (HarperCollins Publishers) by Jancis Robinson, Julia Harding & Jose Vouillamoz, which took home both the Wine, Beer and Spirits category and Jane Grigson awards.

Notably, Stone Edge Farm Cookbook by John McReynolds, winner in both First Book and Book of the Year categories, was self-published under the Stone Edge Farm imprint.

Read more about the IACP Cookbook Awards:

The list of 2014 IACP Cookbook Award finalists.

The history of the IACP Cookbook Awards and about the different IACP Cookbook Award categories.

For more about cookbooks, see articles about:

The James Beard Foundation Book Awards

Writing "recipe books" - all about cookbooks

How to make a so-so title really "cook"

Iconic cookbook author, Julia Child


Acing Your Author Appearances

Friday February 28, 2014

pop043.jpgJust wanted to call out the recent article series on making the most of author appearances. From nailing your book's marketing message to what to wear when you're in front of the TV camera, there are dozens and hints and tips that an author can use to get their message out to engage readers and get more book sales.

Get your "hook"! Crafting your marketing message and "take-aways."

How to prepare for a media interview - strategies and advice.

What to wear to an author appearance

Looking good on camera -  TV or video dressing / grooming advice

Checklist for an author interview

Strategies for answering tricky interview questions

9 Tips for book signings

Image: Getty Images

Love is in the air...

Tuesday February 11, 2014

Reclaim My Heart by Donna Fasano ... and so is Romance in all it's bookish forms. While the Romance Writers of America won't be holding the RWA annual conference until July, Valentine's Day is a great time to read about:

  • The RWA awards for both published and unpublished authors.

Image: courtesy of Donna Fasano

No Shushing at the ALA Midwinter Conference

Wednesday January 22, 2014


Librarians will gather at their annual Midwinter ALA in Philadelphia starting this Friday, January 24 through Tuesday, January 28.

Highlights of the conference include New York Times best-selling authors David Baldacci and Matthew Quick (the Silver Linings Playbook author also did a video thanking librarians), and children's book illustrators Melissa Sweet and Kadir Nelson. The Arthur Curley Memorial Lecture on Saturday 1/25 will be given by human rights advocate and best-selling author Ishmael Beah, whose book  A Long Way Gone: Memoirs of a Boy Soldier, has helped shine an international spotlight on critical issues related to children and war and has been published in over 30 languages.

Of course, what would a conference be without exhibits? There will be plenty -- and the much-anticipated annual ALA Youth Media Awards (which include the Newbery Medal and the Caldecott Medal) will be presented on Monday, January 27.

For more information, visit the 2014 ALA Midwinter conference website.

Image: Getty Images

Last Chance To See Bookermania, Poe, Dickens...

Thursday January 2, 2014

Portrait of Edgar Allan Poe

On an average day at the Pierpont Morgan Library & Museum in New York City you can belly up to an actual Gutenberg Bible, or check out cuniform tablets (the closest thing to text messaging in ancient Babylonia), or correspondence from the likes of George Washington, Harriet Beecher Stowe or Queen Elizabeth (that's Queen Elizabeth I, not the current one).

But if you want a peek into Man Booker Prize history or a comprehensive artifactually-illustrated overview of Edgar Allan Poe's career, time's running out.

The Bookermania exhibit draws from the Morgan's 4,000-piece Man Book Prize Collection to highlight 45 years of winners, the notable short-listers, and the most contentious controversies surrounding Britain's most prestigious literary award -- there's a lot of them, so that's saying something. Bookermania: 45 Years of the Man Booker Prize is open until January 5.

Edgar Allan Poe's work is perennially popular and he's credited with inventing the modern mystery novel (so much so that the Mystery Writers of America named their prestigious annual awards after Poe and his most famous poem, "The Raven"). The Morgan honors the writer with Edgar Allan Poe: Terror of the Soul which, after January 26 will be seen "Nevermore."

And, as it does every Christmas season, the Morgan is showcasing the original (and only) manuscript of Charles Dickens' A Christmas Carol. Penned in the author's own hand (and edited without the aid of a word processing program), the manuscript was acquired by Pierpont Morgan sometime between 1890 and 1900. The Christmas Carol manuscript is on view until January 12, at which time it will be put away until next year.

For museum hours and information on other current exhibits, visit www.themorgan.org.

Image: Getty Images

For Auld Lang Syne...

Monday December 30, 2013

Scottish poet Robert Burns wrote the line that means something like "here's to old times." Well, at the end of the old year, here are the articles that have been trending on About Book Publishing:

Of course, there's lots more advice on the site for you to check out "next year" --

Farewell to 2013... with a glance at the past we look forward to the future.

Happy and Healthy New Year to you and yours - and Happy Book Publishing in 2014!

Listen to Neil Gaiman Reading A Christmas Carol

Monday December 23, 2013

Photograph of author Charles DickensRecently, best-selling author Neil Gaiman (sporting Dickensian facial hair) read the Charles Dickens' classic A Christmas Carol to a sold-out crowd at the New York Public Library.

Lucky for us, the NYPL posted a recording of the event -- click on the link below. Hint: if you want to skip the intro, Gaiman starts at about 10 minutes in; the Christmas Carol reading starts at about a minute and a half later, at about 00:11:30.

Check out the NYPL's holiday gift to us all: Neil Gaiman reading A Christmas Carol.

Image: Getty Images

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